FSBO Marketing Checklist

home for sale by owner checklist

This is not all the Marketing that you need to do to sell your home, but it is definitely a helpful list to get you started:

  • Prepare mailing and contact list to send a note about your house that is for sale
  • Prepare flyers  
  • Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
  • Prepare a marketing brochure for your home
  • Arrange for printing or copying of supply of marketing brochures or fliers
  • Send marketing brochures to all realtors in your area
  • Put listing to a website, if applicable
  • Mail Out “Just Listed” notice to all neighborhood residents
  • Submit listing to Internet real estate sites
  • If price changes conveyed promptly to all Internet groups
  • Reprint/supply brochures promptly as needed
  • Feedback e-mails sent to buyers’ agents after showings
  • Review weekly Market Study for your area
  • Make any revisions to your home based on feedback received from buyers and buyer’s agent to determine if changes will accelerate the sale
  • Promptly enter price changes in all your listing database
  • Continue to Market and show your home to as many buyers as possible until you get an offer

In addition to the list above, make sure that you have found a good inspector and an attorney to handle the paperwork needed to finalize the sale of your home.   Keep a journal and note all expenses as well as dates/and visitors to your home.

For safety measures, always ask for identification ahead of time sent to you via text from potential homebuyers if they are not being escorted or being represented by a real estate agent. Stay safe at all times.

Good luck!

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